June 13, 2021

Simple Skincare

Simple Skincare is a British brand of soap and skincare products, designed for sensitive skin. Simple has been owned by Unilever since 2010.


  • 1 History
  • 2 Advertising
  • 3 References
  • 4 External links


The brand was developed in 1960 by the Albion Group. In the late 1980s the business was acquired by Smith and Nephew. In June 2000, Smith and Nephew divested its consumer products division; a management buyout, led by CEO Geoff Percy and Finance Director Peter Hatherly, for £140m resulted in the formation of Accantia, owner of the Simple brand.[1]

In January 2004, a secondary buyout was completed. Following an unsolicited approach, the board of Accantia sold the company to Duke Street Capital for £225m. Accantia’s existing senior management team remained in place.

In April 2009, Accantia changed its name to Simple Health & Beauty Group Limited. Simple Health & Beauty Group Limited was bought by the US company Alberto-Culver for £240 million in December 2009. Alberto-Culver was bought by the Anglo–Dutch multinational consumer goods company Unilever in September 2010, and Simple was formally taken over around six months later.[2]


In 1986, the company asked its advertising agency Deighton & Mullen to produce a TV commercial. Entitled ‘Gilding the Lily’, this ran on the newly launched Channel 4 and featured a pristine white lily being sprayed by robotic arms with colouring and perfume. It was created by Colin Underhay (art director) and Alex Pearl (copywriter) and directed by Len Fulford, while Lord David Dundas wrote the piano score in the style of Erik Satie, and Joanna Lumley provided the voice over.


  • ^ “The Board”. Orion Media. Retrieved 21 March 2015..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:”””””””‘””‘”}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  • ^ “Unilever to Purchase Alberto Culver for $3.7 Billion”. Bloomberg Business. 27 September 2010. Retrieved 21 March 2015.
  • External links[edit]

    • Official website

    Home products

    • Bio-Tex
    • Breeze
    • Cif
    • Comfort
    • Closan
    • Domestos
    • Finitex
    • Lever 2000
    • Neutral
    • OMO
    • Persil (Persil Power & Persil Service) (brand owned by Henkel)
    • Probat
    • Rinso (except the United States)
    • Seventh Generation
    • Sunlight
    • Surf (except for North America)

    Personal care

    • Axe/Lynx
    • Bed Head
    • Brylcreem
    • Clear
    • Close-Up
    • Degree
    • Dove
    • Dollar Shave Club
    • Faberge
    • Helene Curtis
    • Impulse
    • Lakmé
    • Lifebuoy
    • Lux
    • Mentadent (except for North America)
    • Noxzema
    • Pears soap
    • Pepsodent
    • Pond’s
    • Prince Matchabelli
    • Q-tips
    • Radox
    • Rexona
    • Salon Selectives
    • Signal
    • Simple
    • Suave
    • Sunsilk
    • Sure
    • Timotei
    • TRESemmé
    • Twink
    • VO5 (except the United States)
    • Vaseline
    • zendium


    • Lever Brothers
    • Margarine Unie
    • W. H. Burford & Sons


    • Colworth House
    • Lever Brothers Factory
    • Lever House
    • Lipton Institute of Tea
    • Port Sunlight
    • Unilever House
    • Unilever Leeds
    • Unilever Research & Development Port Sunlight Laboratory


    • Antonius Johannes Jurgens
    • William Lever, 1st Viscount Leverhulme
    • Paul Polman
    • Morris Tabaksblat
    • Samuel van den Bergh
    • Sidney J. van den Bergh
    • Simon van den Bergh
    • Eugenio Minvielle Lagos
    • Category
    • Commons

    Source: https://en.wikipedia.org/wiki/Simple_Skincare

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