November 16, 2018

How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to ‘phygital’ interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

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