October 18, 2018

For Major Beauty Companies, Brand Incubation Is the Way of the Future

For Major Beauty Companies, Brand Incubation Is the Way of the Future

Urban Decay, GlamGlow, First Aid Beauty — the list of indie beauty brands that have been snapped up by major beauty corporations over the past five years alone is almost staggering. Hungry to connect with (and profit off of) a diversifying consumer, large com…

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